4 Fundamentals of social media marketing | Dofollow Social Bookmarking Sites 2016
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4 Fundamentals of social media marketing

Social media is a staple web marketing technique for nearly each and every business, helping brands build awareness, share and interact with customers and prospects, and create essential touchpoints in the changing customer journey.
Moreover, both green and seasoned marketers are still trying to nail down what a successful social media marketing strategy looks like. According to the Social Media EDxaminer 2016, 93% of marketers say social media is essential to their business. Moreover, just 40% say that they are able to measure the ROI of their social media activities.
As per the guidelines from any successful marketer, the road to success begins by documenting your strategy. As for what needs to be included, below you will find some of the important elements to consider:
#1 – Your brand’s value proposition

The first step is to build a successful social media marketing strategy that defining the value your brand brings to your social media audiences. Why? Because if you can’t simply define the value, you certainly would not be able to show any value.
#2 – Your objectives

There can be no strategy if there is no end goal. Your objectives are the foundation of your strategy, guiding each and every decision and tactic that comes next.
Use the goals being outlined in your overall digital marketing strategy as a starting point. This will even allow you to create specific goals that help contribute to the larger marketing mission. No matter whether you want to increase your number of followers, boost referral traffic to your website, foster engagement or drive more conversions, set goals that can be measured. Additionally, consider setting different benchmark goals so that you can gauge the success of your efforts as you go and make some improvements as needed.
#3 – Your defined audience

The success story behind your social media marketing efforts hinges on various factors. One of the vital one isan individual’s ability to empathize and connect with the targeted audience. As a result of which, you need to understand their pain points, motivations and content interests and needs.
Gig into social media and website analytics, and talk with your sales team to uncover some of the key customer characteristics and insights. Then use what you find to develop a customer persona – which is a general representation of who your target follower or customer is.
#4 – Your content mix

In today’s social media landscape, simply sharing links to your company website or blog with a bit of text will not only drive your objective. The individuals, following you have more expectations from you and thus wants the same.
Use all the aforementioned elements to guide the creation of a content plan that includes the approx. mix of links, videos, images and discussion starters tailored to each and every platform.

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