Higher education marketing is marketing for tertiary education institutions, which is an educational institution that is above high school or secondary school level and their mature learning audience.

Some university recruitment strategies leave a lot undone when it comes to higher education marketing. Given that the target audience is educated and informed, their college recruitment strategy does not reflect that. Higher education marketing strategies need to reflect a wide range of demographics. For example, socio-economic status, age, religion, gender and family life, seem intimate to potential student enrollment leads.
To read more: https://www.frescodata.com/blog/the-best-ways-digital-marketing-agencies-can-profit-in-higher-education-marketing/